Zeid Alsharif Business Advisory

Good Advice Starts With Understanding

We do not begin with a predetermined answer. We begin by understanding the business, the situation and the decision that needs to be made.

The Five Stage Advisory Model

Understand
Establish context, objectives, constraints and relevant facts.
Challenge
Question assumptions, identify blind spots and test the thinking behind the issue.
Evaluate
Consider alternatives, tradeoffs, implications and available choices.
Decide
Help bring the issues into focus so the business leader can make a better informed decision.
Act
Translate the decision into clear priorities and practical next steps where appropriate.

The Advisory Relationship

The best advisory relationships combine two perspectives.

The Client Brings

  • ▪ Deep knowledge of the business
  • ▪ Understanding of people, history and culture
  • ▪ Clarity on business ambitions
  • ▪ Accountability for the decision

The Adviser Brings

  • ▪ External perspective
  • ▪ Structured thinking
  • ▪ Experience across businesses and situations
  • ▪ Constructive challenge and perspective

The value lies in bringing those perspectives together.

Flexible by Design

Not every situation requires a long engagement. Advisory support may take the form of:

The form of engagement should follow the business need, not the other way around.

Ready to Work With Us?

Whether you need a one time session or an ongoing advisory relationship, the first step is always the same: a good conversation to understand your situation.

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